Digital Marketing

Digital Marketing Kei Creates Digital
Digital Marketing

Digital Marketing (Brand Strategy + Funnels & Email)

  • Client

    BibleDailyNotes, CadmatixEngineeringWorks, Tawnya Marie (Mentor),Neeps Accounting (Professional Services), Sarah Wellness (Coaching), Shippofy (Hybrid Ecom + Services), Craftsyah, The Coins English Pub, Olives Marketplace, Alen Gold, Windpromerge Media, Technology Coaching

  • Desciplines Used

    Brand & Positioning Strategy
    Conversion Copy & UX
    Web Design & Development

    Content Systems

    SEO & CONTENT

    ANALYTICS & REPORTING

    FUNNELS & LIFECYCLE EMAIL

    COMMUNITY & SOCIAL OPS

    EVENT & PROMO SYSTEMS

    ETHICAL & ACCESSIBLE MARKETING

  • Project Details

    • Cadmatix Engineering Works (B2B) — Corporate site with service-page UX, blog + lead capture, GA4; ongoing SEO/content.
      Tawnya Marie (Mentor) — Landing/booking pages, consent-first copy, email capture + 5–7-email nurture.
      Neeps Accounting (Professional Services) — Website UX & SEO audit, lead magnet + landing/thank-you, LinkedIn cadence.
      Sarah Wellness (Coaching) — Ethical funnel refresh: booking flow, FAQs, 5-email nurture outline.
      Shippofy (Hybrid Ecom + Services) — WooCommerce + services IA, dual-CTA (Buy/Quote), on-page SEO, GA4.
      Bible Daily Notes — WooCommerce store design (PDP/PLP), collections & filters, SEO basics, GA4.
      The Coins English Pub — Event/promo pages, menu UX, WhatsApp handoff; campaign updates (→ 12–16 events/mo).
      Olives Marketplace — WooCommerce structure, PDP CRO, email capture + abandon flow, GA4 ecommerce events.
      Allen Gold — Product-led WooCommerce site with trust markers, size/care guides, SEO + email capture.
      Windpromerge Media — Multi-brand WordPress layouts, modular components, performance & accessibility pass.
      Technology Coaching — Blog & resources hub, lead-gen landing pages, category taxonomy, GA4 goals.

01 Background

What it is
A full-funnel system that aligns your message, packages your offer, and turns cold attention into warm leads and sales—using brand strategy, landing pages, and 5–7 email nurtures measured in GA4.

Who it’s for
Founders and teams who need clear positioning, a simple funnel, and trackable conversions (without a big agency).

02 What I do

  • What I do

    • Positioning & ICP: who you serve, pains/gains, value prop.

    • Messaging hierarchy: headline, subhead, elevator pitch, objections map.

    • Offer & pricing structure: bonuses, guarantees, FAQs, risk reversals.

    • Funnel map: awareness → consideration → conversion → retention.

    • Lead magnet: guide/checklist/templates (copy + design).

    • Pages: landing + thank-you + low-friction booking/contact.

    • Email nurture (5–7): welcome, value, proof, offer, CTA (light automation).

    • A/B ideas & dashboards: quick tests; simple reporting in GA4 + ESP.

    Deliverables (typical)

    • Brand Strategy mini-deck + Messaging Pack

    • Funnel Kit (lead magnet file, landing/thank-you pages, 5–7 emails)

    • Tracking plan + simple dashboard (GA4/GSC + ESP metrics)

    • 90-day execution plan (channels, cadence, KPIs)

    • Loom walkthrough + handover checklist

    Tools / Platforms
    WordPress (landing systems), WooCommerce (if store), GA4 & Search Console, Klaviyo/Mailchimp, Stripe/Calendly/WhatsApp handoffs.

03 The Solution

Outcomes you can expect

  • Clear, consistent story across site, socials, and email

  • Predictable pipeline from cold traffic to discovery calls/orders

  • Measurable improvements you can scale over time

How it works (4 steps)

  1. Discover & Diagnose — quick audit of messaging, site, funnel, analytics

  2. Map & Design — ICP, offer, messaging, funnel, pages, emails

  3. Build & Launch — pages live, lead magnet delivered, email sequence running

  4. Measure & Optimize — weekly checks, tests, and iteration log

Optional add-ons

  • UGC/creator briefs for top-of-funnel content

  • SEO blog clusters to feed the funnel

  • Light ad coordination with your media buyer

Success metrics I track
Lead volume & quality · conversion rate · CPL/CAC (if ads) · email open/click/reply · bookings/sales · time to first conversion.