A real case study: how Kei Creates Digital used digital marketing to double event revenue for a pub.
Introduction: Proof Over Promises
In 2025, every agency can make promises—but results tell the real story.
At Kei Creates Digital, we believe in proof over promises. That’s why we showcase real case studies of clients who trusted us with their growth.
This one is close to our heart: The Coins English Pub, a Dubai-based venue that wanted to grow event attendance, boost revenue, and build a loyal community.
Here’s how we turned their struggling events into a thriving growth engine.
The Challenge
When The Coins English Pub came to us, they were facing three major challenges:
- Low Event Attendance
- Events lacked awareness.
- People didn’t know what was happening.
- Weak Online Presence
- Outdated website.
- Minimal SEO visibility.
- No ranking for nightlife searches.
- Outdated Branding & Community
- Social content wasn’t engaging.
- Followers weren’t converting into guests.
📉 Result? Events were under-attended, and revenue wasn’t meeting potential.
The Strategy – Kei Creates Digital System
To solve these challenges, we built a multi-layered strategy combining web design, SEO, social funnels, and community engagement.
1. Website Redesign with Event Booking CTAs
We transformed their old site into a conversion-focused platform.
- Clear event calendar.
- Strong CTAs like “Book Your Table Now.”
- Mobile-first design (since 80%+ visitors came from mobile).
2. SEO Blog Strategy for Nightlife Searches
We built content hubs targeting local searches like:
- “Best live music in Dubai Marina.”
- “Weekend events Dubai.”
- “Sports bar events Dubai.”
This boosted their visibility on Google and drove organic traffic from people actively searching for nightlife activities.
3. Social Media Funnels (Instagram & Facebook)
We moved away from vanity likes and built funnels that convert.
- Reels & Stories promoting weekly events.
- Paid retargeting ads for people visiting the site.
- Interactive posts (polls, quizzes) to engage community.
4. Community-Driven Engagement
We positioned the pub not just as a venue—but as a community hub.
- Showcased guests on socials.
- Created event hashtags for visibility.
- Encouraged UGC (user-generated content).
The Results – Numbers Don’t Lie
Within 6 months, the transformation was clear.
- Events Doubled → from 8 per month → 16 per month.
- Revenue Per Event → AED 8k–20k gross.
- Organic Traffic & Bookings → doubled through SEO + funnels.
- Community Growth → engagement rate tripled on Instagram.
📈 This wasn’t just growth—it was a complete turnaround.
Lessons Learned
From this digital marketing case study, three big lessons stood out:
- Websites Sell 24/7
A modern, optimized website works like a digital salesperson—always on, always converting. - Funnels > Vanity Likes
Social media without funnels = wasted effort. Conversions come from structured customer journeys. - Community + Branding = Retention
People don’t just buy products; they join communities. Building belonging = long-term loyalty.
Why This Case Study Matters for 2025
In 2025, pubs, cafés, and venues aren’t just competing locally—they’re competing with entertainment streaming, home experiences, and international venues.
A digital-first strategy isn’t optional—it’s survival.
The Coins English Pub proved that even a traditional business can:
- Scale events.
- Build a loyal following.
- Grow revenue consistently.
Final Thoughts
This case study is just one example of how the Kei Creates Digital system works.
- A website that sells.
- SEO that drives organic leads.
- Funnels that convert.
- Communities that stick around.
👉 Want your own success story? Let Kei Creates Digital build your case study in 2025