Consultations and Audits

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Consultations Audits

Consultations & Audits

  • Client

    Pet Oasis, Sit Jump Play, Creators Office by Cassandra, Love That Design, Noomieats, Neeps Accounting, Sarah Wellness

     

  • Desciplines Used

    Social auditing • Website UX & conversion • On-page/technical SEO • Funnel & lifecycle email • Analytics & dashboards • Ethical/consent-first communication

  • Project Details

    • Pet Oasis — Social & Website Audit (Local)
      Fixed profile UX & local SEO basics (NAP, maps, reviews) → clear content priorities and discoverability.
    • Sit Jump Play — Event Social Audit & Launch Plan
      Run-of-show, roles, shot lists, caption kits → simpler execution and stronger UGC/storytelling.
    • Creators Office by Cassandra — Brand & Content Audit
      Sharper positioning, bio/highlights/link-in-bio rebuild, 30-day content plan → clearer CTA path.
    • Love That Design — Content & SEO Audit
      Cluster plan, taxonomy/internal links, repurpose workflow → stronger search foundations and reach.
    • Noomieats — Menu Funnel & IG Audit
      Pillars, highlights/link-in-bio, menu UX notes → clearer offers and faster order flow.
    • Neeps Accounting — Website UX & Lead-Gen Audit
      Service-page structure, lead magnet + 5-email nurture, LinkedIn cadence → reduced friction to book.
    • Sarah Wellness — Coaching Funnel & Content Audit
      Consent-first messaging, FAQ/booking flow, 5-email outline → trust-forward funnel with next steps.

01 Background

  • What it is
    A fast, practical diagnosis of your brand’s social, website/SEO, and funnel/email—ending with a prioritized 30/60/90-day plan you can execute immediately.
  • Who it’s for
    Startups and small teams who need clarity (not guesswork), founders validating a new offer, and agencies that want an outside eye before a rebuild or campaign.consultations and audits

02 Background

  • What I Did

    Social Audit — pillars, hooks, cadence, captions; profile UX (bio, highlights, link-in-bio); comment/DM flow.

  • Website UX/SEO Audit — IA & navigation, conversion copy, PDP/PLP or service pages, on-page SEO, tech basics (speed, indexation).
  • Funnel & Email Audit — lead magnet value, landing/thank-you pages, 5–7 email nurture health, booking/checkout path, handoffs (WhatsApp/DM).
  • Analytics Check — GA4/GSC setup, key events, UTM hygiene, quick dashboard plan.

  • Deliverables (typical)

    • Audit deck (PDF) with annotated screenshots

    • Priority matrix (impact × effort) + quick wins

    • 30/60/90-day roadmap with owners & KPIs

    • Wireframe notes for key pages (home/service/PDP/landing)

    • Content plan (30 days) + caption/subject line starters

    • Email nurture outline (5–7 messages)

    • A/B test list + tool recommendations

    • Loom walkthrough + handover checklist

    Timeline: 5–7 business days (scope-dependent).

    Process (4 steps)

    1. Intake & access — URLs, goals, competitors; read-only analytics if available.

    2. Deep dive — social, site/SEO, funnel, and data review; benchmarks.

    3. Review call — walk through findings; align on priorities.

    4. Roadmap & support — deliver plan + quick-win fixes; (optional) implementation sprint.

consultations and audits

03 Outcomes

  • Clear message and next steps—no more guessing
  • Frictionless paths from post → profile → site/booking
  • SEO and performance basics fixed the right way
  • A plan you can run in-house (or with me)
  • Need fast clarity and a plan you can act on? Book a Social & Web Audit · Request a Proposal