Site Architecture & Taxonomy
Keyword Research & Clustering
On-Page SEO
Content Calendar
Technical SEO (Lite)
Content Strategy & Editorial
Internal Linking System
Schema & SERP Enhancements
Local SEO (when relevant)
CTR Optimization
Analytics & Reporting
Distribution & Repurposing
Outcomes you can expect
Cleaner site structure and faster pages
Posts that target real queries (not random topics)
Better crawlability and click-through (titles/metas that earn the click)
Compounding traffic and qualified sessions over 3–6+ months
How it works (4 steps)
Discover & Diagnose — analytics/GSC review, content inventory, competitor scan.
Map & Design — clusters, calendar, briefs, on-page plan.
Build & Publish — optimize priority pages, ship posts, fix technical basics.
Measure & Optimize — monthly insights, internal-link updates, new topics.
add-ons
Thought-leadership ghostwriting (LinkedIn)
UGC/product review prompts (ecom)
Basic schema implementations (FAQ/HowTo/Article)
Lightweight link outreach for key pillars
Success metrics I track
Impressions & clicks (GSC) · rankings for target clusters · organic sessions & time on page · CTR from SERP · assist to conversions/leads (GA4).