Branding & Strategy
Content Strategy
Content Calendar
Creatives (Visual Designs)
What it is
A simple, repeatable system that makes you visible every week and turns attention into clicks, DMs, and leads. I handle the strategy, calendar, assets, captions, and community playbook—so posting is consistent and measurable.
Who it’s for
Founders and teams who need steady visibility, stronger trust, and a clean path from post → profile → website/WhatsApp/booking.
Strategy & pillars: clarify your ICP, value props, and 3–4 content pillars (Educate · Prove · Offer · Community).
30/60/90 calendar: posts, reels/shorts, carousels, stories, and lives—mapped to launches and campaigns.
Creative & copy: hooks, captions, CTAs, and asset templates that fit your brand voice.
Profile UX: highlights, bio, and link-in-bio that route people to the right next step.
Community playbook: comment/DM guidelines, response tone, and escalation notes.
Analytics & iteration: weekly insights, A/B ideas, and quick optimizations.
Deliverables (typical)
Strategy mini-deck + Messaging cheatsheet
30/60/90 content calendar
Caption bank + hashtag/keyword sets
Reels/carousel/story templates (editable)
Highlights & link-in-bio structure
Comment/DM scripts + moderation SOPs
Simple performance dashboard (GA4 + platform insights)
Loom walkthrough + handover checklist
Platforms I cover
Instagram & Facebook (community + DMs) · TikTok & YouTube Shorts (reach) · LinkedIn (B2B authority).
Your website/store is the hub; email closes the loop.
Outcomes you can expect
Consistent presence and clearer brand story
Higher quality engagement (saves, shares, replies)
Better click-through to site, store, or booking
A content engine you can run in-house
How it works (4 steps)
Discover & Diagnose — quick audit of profile, content, competitors, and goals
Map & Design — pillars, calendar, templates, and caption bank
Build & Launch — publish cadence, highlights/link-in-bio, community playbook
Measure & Optimize — weekly insights, A/B ideas, and continuous tweaks
add-ons
UGC creator briefs & shot lists
Influencer outreach coordination
Light ad coordination with your media buyer
Photoshoot planning and brand guidelines
Success metrics I track
Reach · engagement rate · profile visits · website clicks · saves/shares · leads/DMs · bookings/sales.