What I Did

• Founders don’t struggle for lack of tools—they struggle with clarity, consistency, and conversion. Most sites are stitched from random templates, slow on mobile, and vague about what to do next. Agencies feel heavy and expensive; DIY drains time and still misses the mark. Your website should be a selling system, not a pretty brochure.

  My web service exists to turn that chaos into a clean, measurable hub for your brand. The website becomes the center of your growth—where social, SEO, and email all point—and every page has a job: explain, prove, and convert.

  Why this service exists

  • To translate your offer into clear pages and paths that remove friction.

  • To ship fast, mobile-first builds without bloated plugins or costly retainers.

  • To give you ownership and control (no platform lock-in, easy updates, transparent costs).

  • To embed measurement from day one so decisions aren’t guesses.

  Why WordPress + WooCommerce

  • Open, flexible, SEO-friendly, and easy to scale from a landing page to a full store.

  • Integrates cleanly with email, bookings, payments, and analytics.

  • You own the stack—no surprise fees, no limitations on design or data.

  Principles I build by

  • Strategy before screens: map audience, offer, and actions first.

  • Copy-first UX: words lead the design so each section earns its place.

  • Mobile performance: fast loads, compressed media, tidy code.

  • Accessibility: readable type, contrast, alt text, and logical structure.

  • Editor-friendly: reusable blocks and templates so your team can ship updates in minutes.

  • Measurement: GA4 events and simple dashboards to track what works.

  Problems this solves

  • Confusing navigation → clear sitemaps and flows.

  • Vague messaging → headline stacks and proof (FAQs, reviews, policies).

  • Low conversions → focused CTAs, forms, and checkout UX.

  • No visibility → on-page SEO and internal linking baked in.

  • Hard to maintain → documented patterns and SOPs your team can own.

  What you gain

  • A site that explains and sells—not just looks good.

  • Faster launches and easier iterations with reusable components.

  • Aligned channels (web ↔ social ↔ email) and cleaner analytics.

  • A lean, maintainable stack that keeps costs—and headaches—low.